They say ideas are cheap, but that's not what I've found. Not *great* ideas, anyway. If you're full of them, then more power to you. But for the rest of... Misconception: You need a unique idea. Reality: Few ideas are truly unique... Misconception: You need a sexy idea. Reality: Most good ideas are very un-sexy... Misconception: You need an idea that could be the next big thing. Reality: They don't all have to be unicorns...